Brian Sozzi for Yahoo! Finance:
“I think it’s just the beginning. It’s a brand new category, it’s a category we are leading not just in the U.S. but globally,” Cil told Yahoo Finance fresh off the company’s fourth quarter earnings call Monday. “And we think there is a lot of work to do still in terms of raising awareness, what are the benefits of it and then being able to offer some different products as well as occasions so that the consumer could expand their knowledge of the product. We are all in.” […]
Meanwhile, Burger King’s fourth quarter same-store sales rose 2.8%. Same-store sales for the chain rose 0.6% in the U.S. and 4.7% in the rest of the world. Burger King’s same-store sales increased 4.8% in the third quarter.
If you have a fast food chain and aren’t copying this, you’re losing free money.