Dean Foods’ business has struggled as more consumers turn to nondairy milk or buy private-label products. Americans’ per capita consumption of fluid milk has fallen 26% in the last two decades, according to data from the U.S. Department of Agriculture.
Great news. I can’t believe alternative milks have taken a 1/4 of the market. Now, one of the nutmilk companies just needs to make a campaign as fun and ridiculous as this.