Vegan Formula One driver Lewis Hamilton is expanding 14 new locations of Neat Burger over the next two years. In the write-up on Bloomberg, this part got me thinking.
Neat Burger will feature Beyond Meat Inc.’s vegetable-based burgers, mixed with its own herbs and ingredients.
That little bit made me realize how little I see restaurants playing with their Beyond and Impossible burgers by adding herbs and spices. I hope we see more of that.
It’d be nice to have a more unique experience at restaurants with the uniformity offered by Beyond and Impossible moving globally. Even at larger chains, it’d be nice to see a distinction between how Carl’s Jr. and A&W prepare their Beyond Burger.