Deena Shanker for Bloomberg:
Impossible Foods Inc., maker of the eponymous “bleeding” soy-based burger, is debuting two faux-meat products at CES in Las Vegas: Impossible Pork and Impossible Sausage, ramping up the rivalry with Beyond Meat Inc.
Impossible, based in Silicon Valley, plans to give away about 25,000 samples at the consumer electronics show this week, and its sausage will be rolled out starting in late January at 139 Burger King locations in five test markets.
Hello, Asia and the morning breakfast community!
I’m not surprised that pork was the next product. It’s similar to beef in certain ways. Nothing happens easily though and I assuming making this product wasn’t a stroll through the park, but I’d bet it was much easier to make than beef was initially.
With the Impossible burger, it debuted in very select restaurants across the America. It’s fascinating that in America for their pork product, they’re opening with a limited amount of Burger King locations.
I’m still hoping we’ll see a fish replacement in the next year or two. But that’s nothing like beef or pork.