‘IMPOSSIBLE FOODS HINTS AT NEW VEGAN MEAT LAUNCH COMING TO CES’

Impossible Foods could be set to launch its second product next week at the CES show in Las Vegas. And it might not be another burger.

In an Instagram post shared earlier today, the vegan meat brand hinted at a new product joining its lineup.“What’s next on the Impossible Foods menu? Stay tuned, we’ve got big news coming your way.” 

Anything Impossible does has my attention. Their current batting average is 1000%. It’s not surprising that Impossible is releasing this at CES (aka the Consumer Electronics Show) in Vegas. I like how they think of themselves as a technology company over a food company. It’s smart — if only for marketing purposes.

Now, onto what they might announce…

The vegan fish market is much less saturated. Salmon, tuna, or trout would be welcome additions. After the swine flu issues that have been devastating pigs in China, a great pork replacement would be welcome. And there are already plenty of vegan chicken substitutes, but none are the equivalent of what the Impossible is for a beef burger.

My bet is on fish.