Russell Redman for Supermarket News:
Kroger said Wednesday that Simple Truth Emerge pea-based meatless burger patties and grinds are now available in its store banners nationwide. Plans call for another 50 plant-based food products to be added to the Simple Truth line during 2020.
Kroger is making 50 *new* plant-based products this year. Again, I repeat: 50 new products. This year.
And so is every major supermarket chain around the country. Everyone is imitating Beyond Meat’s pea-protein burger product. From what I’ve seen around, most people still seem to think Beyond’s tastes best. All of this competition will improve the products, and all of us win.
I guess this is what representation looks like. Let’s just hope the representation is delicious.