‘The First Thing That Ever Sold Online Was Pizza’

Jay Hoffman writing for the History of the Web:

If you happened to live in Santa Cruz in 1994 you could sit down at your computer, open up your favorite browser, and then go ahead and order a pizza online.

You could do all of this on PizzaNet, owned and operated by Pizza Hut. PizzaNet was an experiment that launched in the early 90’s, a way for Pizza Hut to test the waters and see if this World Wide Web thing had a real shot at a future. It was proposed by a particularly ambitious Pizza Hut owner in Santa Cruz, and developed by a few folks at a development shop known as Santa Cruz Operation (SCO).

This being something of a trial run, the site itself was kept pretty basic. Yet it bursted with possibility. Any web user could go online, visit pizza.net, fill out a form that included their pizza choice, address, and phone number and just like that, get a pizza delivered straight to their door. The web may not have been exactly designed for this purpose, but that didn’t stop it from being pretty incredible.

The minimalism of old websites is beautiful. I hope they bring this back when Pizza Hut expands their first (!) vegan trial in the USA.