‘Tim Hortons Customers Didn’t Warm Up to Plant-Based Meat’

Rich Duprey for the Motley Fool:

Restaurant Brands International may be losing its appetite for plant-based meat, recently confirming it had pulled the last of Beyond Meat’s faux-meat products from its Tim Hortons chain.

Only months after rolling out the faux-meat breakfast sausage and then burger patties to the coffee shop’s 4,000 restaurants, it pulled the items from all of its restaurants except those in British Columbia and Ontario in September, and now says it’s yanking them from those locations as well.

It’ll be interesting to see where plant-based meat products work. I had assumed these would be welcomed wherever they went, but for certain markets maybe it doesn’t make sense. I wonder what went wrong here.