Via Kottke:
A nudge is:
“any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives”
Essentially, making slightly difficult things easier.
I think vegan food is the same way, and why it’s been so exciting to go to restaurants that offer delicious options. It’s all about ease of access.
You can see it’s effect here with bike lanes in Washington, DC:
The researchers interviewed 2,283 cyclists using the bike lanes and found out that nearly ten percent of the users would have taken another mode of transportation if the bike lane hadn’t existed and around one percent of the interviewed said they would not have taken the trip at all. (NATCO)
This is why we must elect officials to government that give programs like these an opportunity. They could change how we live our lives, whether traveling or eating, and each step is a step in the right direction.