David Yaffe-Bellany for the NYTimes:
Mr. Brown also said he had met with government officials and business leaders to discuss the regulatory process, though he declined to name them.
One argument Mr. Brown has been making is that a thriving plant-based meat industry would help the Chinese government reduce its reliance on imports. Over the last year and a half, an epidemic of African swine fever has decimated the country’s pork supply, forcing the government to turn to foreign markets to satisfy demand.
“They’re desperately looking for protein of all kinds to supplement that market,” said Derrell Peel, an agricultural economist at Oklahoma State University. “That might make it easier to get some of this through.”
China as a market is nothing like America, and it will be interesting to see if not only if the government will allow them to play but if the people will be interested.